TikTok’s popularity makes it an awesome platform for businesses looking to connect with people. But how do you make sure your content comes across as relatable and authentic, rather than overly polished or out of touch?
Let’s get into 3 simple tips that can help your business connect with audiences on TikTok in a real way.
Hop on Trends, But Stay True to Who You Are
One of the easiest ways to stay relatable on TikTok is by hopping on trends. Whether it’s a viral dance, a trending sound, or a popular meme, being part of what’s happening keeps your business relevant. But here’s the thing—you don’t want to lose sight of your brand while chasing trends. Just because something’s viral doesn’t mean it’ll connect with your audience in a meaningful way.
Let’s say you run an assisted living facility. You could use a popular song or challenge to show a fun side of the community. Maybe your staff or residents want to join in on a simple dance trend or lip-sync a funny audio clip. The key is to blend the trend with your business’s values and personality, so it feels natural, not forced.
Show Off the Human Side
People relate to people, not logos or perfectly crafted ads. TikTok gives you the chance to humanize your brand. You can show off what happens behind the scenes, introduce your team, or share day-in-the-life content that makes your business feel more personal.
Imagine you own a coffee shop. Instead of just showing your products, post a video of your baristas making lattes, sharing their favorite drinks, or even messing up (because let’s be honest, bloopers are relatable). Giving people a peek into your world builds trust and helps your audience see the real people behind the business. And don’t be afraid to let humor shine through—TikTok is all about fun!
Engage with Your Audience
Relatability isn’t just about posting content; it’s also about how you interact with your followers. Responding to comments, asking questions, or even doing Q&A videos can show your audience that you care about their thoughts and opinions.
For example, if someone comments on your video asking for more info or sharing a suggestion, take a moment to reply with a personalized video. Not only does this make your followers feel seen, but it shows that you’re open to feedback and interaction. People want to feel like they’re part of a community, not just an audience.
Being relatable on TikTok doesn’t have to be complicated. Keep things fun, show the real people behind your brand, and don’t forget to engage with your followers. Whether you’re running a small coffee shop or a large assisted living facility, these tips can help you connect with your audience and make your business feel more approachable and real!
